Mint Julep Boutique
Social Media Content Creation
Mint Julep is a women’s clothing boutique in Brookline, Massachusetts that carries a variety of hand-picked and carefully curated pieces. From cute handbags to stunning ball gowns to everyday tops, it is easy to become mesmerized by the vibrant and colorful collection.
In addition to their brick-and-mortar storefront, Mint Julep has a social media presence as well. Featured in this portfolio are Instagram reels, stories, and posts that showcase the store’s stunning pieces. The goal of creating this content is to promote the boutique’s merchandise, attract and gain new followers, foster engagement with current followers, and drive customers to the boutique’s online store.