Starbloom Boutique
Brand Identity for a Boutique
Starbloom is a fictional boutique that’s focus is to provide an enjoyable shopping experience for its customers and to change the narrative around shopping. Instead of being a daunting task that stirs anxiety, a trip to a boutique becomes an activity and establishes a sense of community.
Stellar customer service from sales associates who are eager to help you find the perfect piece, an environment rich in color and pattern, apparel from a variety of brands that caters to women of all ages, and interactive social media to engage shoppers makes Starbloom the ultimate place to be both in person and virtually.
A website with seamless navigation makes it easy for customers to browse the newest merchandise under the shop tab, read about Starbloom’s story, a page to contact the boutique, and more.
The instagram campaign featuring vibrant colors starts a conversation. Posts such as “What would you wear?” allows viewers to get creative in the comments adding to the Starbloom community. For in person shoppers, storefront signage about sales and upcoming events caters to the local audience.
Starbloom turns a dull and frustrating task into an adventure and brings an enticing shopping experience to both the first time customer and the local shopper.
